ProSiebenSat.1: Transition to a target-audience-driven digital organisation

Focus area:

Media Transformation
Digital Strategy

From a traditional media company to a digital player with streaming at its core

“One of the few agencies with a genuine focus on and experience in media transformations.”

– Bert Habets | CEO Pro7Sat.1

Context

The strategic challenge: to transform a traditional linear media company into a digital organisation, with the Joyn streaming platform as its core product. 3Rivers was selected following a competitive tender process involving leading international consultancy firms.

Approach

3Rivers worked from strategy through to execution:

  • Analysis and benchmarking of organisation and performance
  • Design of a completely new organisational model centred on digital products
  • Establishment of transformation teams for each domain with clearly defined responsibilities
  • Establishing a central governance structure comprising the management team and programme leaders

Result

  • New organisational structure established around digital product strategy
  • A saving of approximately 100 FTE through a more efficient structure
  • Strong alignment between strategy, operations and technology
  • Faster implementation through direct support for teams

Impact

ProSiebenSat.1 has laid the foundations for sustainable growth in a streaming-driven market.

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VRT – Organizational Transformation and Integration

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