VRT – Organizational Transformation and Integration

Focus area:

Media Transformation
Creative Strategy

Over €15 million in synergies and a fundamental reorganisation of the organisation

“3Rivers has played a key role in implementing our strategy in a number of areas.”

– Frederik Delaplace | CEO VRT

Context

With the appointment of Frederik Delaplace as the new CEO in 2020, the Flemish public broadcaster faced a fundamental repositioning in a rapidly changing media landscape. The goal: a stronger digital connection with the public and an organization structured to support that. Following a competitive bidding process involving several agencies, 3Rivers was selected as one of the strategic partners.

Approach

We supported the transformation in several areas, including:

  • Integration of production activities: establishment of VRT Studios and consolidation of fragmented production capacity
  • Design of a new operating model: restructuring of the entire organizational structure
  • Executive support: close collaboration with the CEO and management team on decision-making and implementation

Result

  • Over €15 million in potential synergies identified
  • Focus on output growth rather than cost reduction
  • New organizational structure built around three core pillars: Marketing, Content, and Operations

Impact

Breaking down silos and transitioning to a single, integrated, public-focused approach. Clear governance and responsibilities within the organization (operational since 2026)

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