In the Research Lab, we investigate creativity as a system. We analyse how organisations achieve sustainable innovation in a rapidly changing world and what role leadership plays in this.
The central premise is that innovation does not arise in isolation, but through interaction with cultural and political-economic factors. To truly understand innovation, we must understand the context in which it takes place.
We use the international television and format industry as an empirical laboratory This sector is an extreme testing ground for innovation:
By studying this sector, we gain insights into broader strategic questions:
Interviews with CEOs and creative leaders serve as qualitative case studies. The central question is: how do leaders organise creativity and innovation within a country’s cultural and political-economic context? This knowledge translates into practical frameworks and insights for leaders.
Based on the model, the format ecosystems of various countries have been mapped out. It is an analytical tool that reveals the conditions under which creative leaders operate.
The Format Innovation Model identifies eight dimensions that together describe the climate in which creativity and innovation are organised. Four dimensions are cultural in nature. The other four dimensions are political and economic in nature. Together, they provide insight into why some ecosystems are more fertile for original format innovation than others.