Merger AVRO and TROS

The Netherlands



Public broadcasters AVRO and TROS decided to merge their operations in 2013. A new organization had to be built, embracing a new strategy, a new organization, new management and a new Supervisory Board.


The 3Rivers team under the leadership of Meindert Landsmeer managed the entire process, which was concluded within a timespan of 1 year. The challenge was to create a new company culture, which was concluded successfully.


AVROTROS nowadays is a leading entity within public broadcasting in the Netherlands.


If you feel you are facing similar issues and that we can help you overcome them, feel free to send us a hello. We will contact you to have an open conversation about how to improve the effectiveness of your media organization.

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