Public broadcasters AVRO and TROS decided to merge their operations in 2013. A new organization had to be built, embracing a new strategy, a new organization, new management and a new Supervisory Board.
The 3Rivers team under the leadership of Meindert Landsmeer managed the entire process, which was concluded within a timespan of 1 year. The challenge was to create a new company culture, which was concluded successfully.
AVROTROS nowadays is a leading entity within public broadcasting in the Netherlands.
If you feel you are facing similar issues and that we can help you overcome them, feel free to send us a hello. We will contact you to have an open conversation about how to improve the effectiveness of your media organization.